Thing To Remember While Choosing Bulk SMS Company For Business

The best choice of a SMS provider platform depends on the type of project you require and the budget you have. There are very low-cost but low-speed platforms, with no delivery guarantee, no response capacity or limited in their integration form. There are platforms designed only for knowledgeable and demanding customers, who seek results and return on investment over time rather than price. These platforms typically have a delivery guarantee, a large delivery capacity, high-speed delivery routes (for transactional SMS as banking alerts), value-added services such as banking core connectors, CRMs, management systems, the possibility of connecting bots or chat, multi-user, powerful reports, 7x24 support and custom developments.

What are you looking for in your Bulk SMS Services in India? Price or quality? Capacity or functionality? Do you need tracking; start a conversation, link with other means of contact or just send a message? These and other questions depend on your choice.

Below we give you tips to choose the best Bulk SMS Service Provider in India according to the needs of your project.

Important concepts you should know when choosing an Bulk SMS Service Provider Company In India:

•             Short, long or masked sender.  The sender of a message is the number or text that appears as the sender of the message. This sender can be a short number between 3 and 7 digits, a long number typically of 10 digits or more or a text with the name of the organization. The masked senders give more certainty about the identity of the sender, as against, they cannot be answered. What type of sender would you refer to in your campaign?

•             Shipment capacity: Some platforms have capacities of millions of shipments per hour, others have limited output speed. If you want to send many SMS in a short time, you must choose a platform that has the appropriate capacity at your peak volume. If your project is of low volume or you do not have a specific date to finish your shipment, your options are greater.

•             Delivery speed: It refers to the time it takes a message to arrive, as soon as you or your systems request it. Some transactional services such as banking alerts, sending access codes, confirmation codes or one-step passwords require delivery speeds of less than 10s. How fast do you want your messages delivered after your systems request it?

•             Self-management There is platforms that allow you to control your shipments and reports instantly. Others do not give you access to this and they send it to you by email or only if you request it. Verify what you need to acquire an adequate service and according to your need

•             MO without cost.  MO is a message originated in the mobile of your client (MO - mobile originated). There are providers that allow you routes that are "free" for your customers. It is the equivalent of what were 01800 for calls. This facility allows your customers to communicate with you even if they have no balance, and are ideal for raffles, contests or attract customers for database, and also to engage conversational SMS campaigns where the customer can chat via SMS with the brand, either with chat agents or via bots.

•             Delivery confirmation. There are providers that have the possibility to confirm if the message was received on your client's device, and on what date and time it was exactly received. This is called delivery confirmation or DR (Delivery Response). This functionality is ideal for database cleaning campaigns, because it allows you to discard numbers that are no longer in use, and also for campaigns where it is important to have confirmation that the message was received by the client for legal or other use.

 Other important issues to consider when choosing an SMS provider:

•             Experience in SMS, in your niche and in your country.  If you want to avoid being a guinea pig or unpleasant surprises, it is important to verify that the supplier you are hiring has experience in the product / service you are hiring. The idea is to verify that the company has some years of experience, has experience in SMS and has experience in your country, given that SMS is a service that requires being connected to telephone operators in each country, so it is a service that requires local experience. 

 

•             Reputation and References It is possible that your Bulk SMS Service Provider in India has experience but that this is not good. Do not forget to check the reputation of the provider on the internet, social networks and requesting references with the experts of your niche and in the middle. Suspect if no expert and your acquaintance has heard of the brand, if the Bulk SMS Company In India does not show up at the exhibitions of the medium and if you find little presence of them on the internet.