Mobile marketing is a
fairly new and high impact approach to communicating with an existing or
potential audience. With that in mind we thought it might be helpful to write
an introduction to do's and don'ts of mobile marketing via Bulk SMS.
DO: Think about your target audience demographic:
There is nothing more annoying than receiving a text message, email or letter
that is completely irrelevant and in some cases inappropriate. Know your
audience and gather information from people who are likely to appreciate your
marketing messages.
DON'T: Obtain a database of
random mobile numbers: Such sources won't check that these users are relevant
or that the mobile phones are still active. Further these users may well have
been heavily spammed by other database subscribers.
DO: Use your Bulk messages marketing campaign to
link to other channelsWAP/ Web Sites, Vouchers to push people to POS (Point Of
Sale), WAP payment sites and Telephone booking lines.
DON'T: Broadcast to numbers
which you don't have an Opt in from: If you don't have a Mobile Originating
message or proof of terms and conditions from other data collection sources,
steer clear of sending promotional messages to these numbers. The Top Bulk SMS Service Provider In Delhi, can
help you in assisting your way out.
DO: Think about how to measure the response: Using
unique codes and adding a call to action at the end of broadcasts for example.
DON'T: Don't lose sight of
the value of mobile numbers. Even running a free to enter campaign can be
immensely valuable in terms of number collection. Each number collected can be
profiled and used in telemarketing exercises to cross sell.
DO: Send relevant offers: You will get the best
conversion from well targeted lists.
DON'T: Send irrelevant
offers. This is the quickest way to lose numbers from your existing customer
database.
DO: Make it clear how to opt out of future
broadcasts: All broadcasts should make it clear to customers how to opt out
from future marketing bulk messages. This involves detailing the short code to
which to send the STOP command.
DONT: Just trust industry
gurus - do extensive research: Build your own unique strategies and messages,
the more personable and innovative your campaigns the more your customers will
show interest.
DO: Make your terms and conditions, including
pricing for all Bulk SMS Service provider In Delhi to be clear: Make
sure at some point during your campaign that they agree to terms and you
exclusively publish prices clearly. Hidden charges and small writing will cause
customers to opt out.
DO: Stay alert and be ready to react: Regularly
review your customers, competitors and marketing news and alter your strategy
to increase its value.
DON'T: Become complacent at
the first sign of success: If something works don't rely on it; try new things
as well and make sure you don't get labeled as a spammer.
DON'T: Market to minors
without parents' permission: This could cause lots of potential issues, make
sure you know your audience and avoid offending your existing customers.
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